We design and ship small applications powered by modern AI. Each one tries to do a single thing unusually well, with a point of view and a sense of humour. Our first app, Weird Good Radio, is a good example: it curates the most interesting internet and public radio in the world and uses a light touch of AI to read the vibe of what’s on air, so you can find the mood you want and hear what’s genuinely playing right now.
A small studio with a soft spot for strange software
Sneak makes little AI tools — the kind of focused, slightly unusual apps that big companies rarely bother to build. We’re independent, self-funded, and free to chase ideas that are more interesting than they are obviously profitable.
What we do
How we think about AI
We start with craft. The interface comes first: made carefully, by hand, and good to use. AI comes in quietly, only where it earns its place by doing something genuinely useful, and never for its own sake. Before we ship anything, we keep asking the same plain question: is this actually worth someone’s time?
That tends to lead us toward small things. A small tool is easy to be honest about; it either works and feels good or it doesn’t. It also lets us move quickly, stay close to the people using it, and skip the bloat that creeps in when software tries to do everything at once.
We try to do all of this responsibly: collecting as little data as we can, being clear about how things work, and keeping a person in the loop. The details are in our privacy policy.
Who’s behind Sneak
Sneak is a project by Adam Morris, a designer and co-founder of the design studio Today. It’s where the experiments live: the ideas worth building even when nobody asked for them.
Got an idea, a question, or just want to say hi? Get in touch.